About
One founder. One inbox. The control room operators asked for.
MYSOVA is a closed beta for London venue operators who are tired of losing the night to platforms they don't control. We're building the surface that lives between your floor and your audience — and nothing else.
Founder note
I built MYSOVA because I watched four operators I respect lose their best night to a fake review and a search algorithm. The tools they had pretended the floor wasn't the data.
— Pavel Vassiltsenko · Founder & sole director · pavel@mysova.co.uk
What MYSOVA is
Verified visit data
Phone-only check-ins via the MYSOVA app. No tablets, no QR stands, no staff workflow. The arrival is the signal.
SVS — sovereign venue score
Operator-grade reputation index. Calculated from real attendance, return rate, dwell time, zone activity. Updated nightly. Not gameable.
Live floor
Bar, dance floor, VIP, smoking area — counts and capacity in real time. Move staff, redirect promoters, adjust the door before the queue stalls.
Boosts, offers, events
Surface a free table, a comp bottle, a guest list. Push it to MYSOVA's audience while the night is still hot. No third-party voucher site.
Two surfaces
Operator platform
business.mysova.co.uk
The venue operator’s control room you’re reading now. Verified visit data, the Sovereign Venue Score, live floor management, Boost windows, claim a venue, run promos. For bars, clubs, and nightlife operators.
Consumer app
mysova.co.uk
London’s gamified nightlife app. Check in to verified venues, earn server-attributed XP, climb a 99-level rank ladder, cross paths with people who shared the floor with you, unlock Live Loyalty Rewards. Launches 12 June 2026 on iOS and Android. Same brand, different audience.
What MYSOVA is not
- We are not a POS, a CRM, or a reservation widget.
- We do not sell guest data. Ever. To anyone. (GDPR Article 17 lives at /privacy.)
- We are not a marketplace. The venue keeps the relationship.
- We do not hide our pricing. Free tier, three paid tiers, every number on /#pricing.
On record
- Incorporated
- 13 April 2026
- UK Company No.
- 17154283
- Registered office
- London, United Kingdom
- Operator network
- Soho · Shoreditch · Hoxton · Mayfair
- Founder offer
- First 100 claimed venues — 50% off, 6 mo
- Public launch
- 12 June 2026
If your floor has a problem MYSOVA hasn't shipped a fix for yet, write to us. That's how it gets shipped.
Write to Pavel